portfolio

As the world prepared to reopen, so did we - by reporting Gen Zs perceptions on what they want (and need) from employers.

I partnered with Handshake’s product team to write best practices that supplemented our JD health checker in-product.

In this post, I explored how Handshake promotes equal opportunities and empowers students to find jobs.

With virtual tactics here to stay, I coalesced best practices for engaging with students before, during, and after virtual fairs.

I worked on launching this monthly recognition campaign in close collaboration with our PR/Comms team.

While virtual recruiting leveled the playing field for some, not all students benefitted. In this post, thought leaders explore why.

Another thought leadership post I wrote to help employers tackle hiring bias head-on with actionable strategies.

Recruiting from core schools may be common, but it's not the smartest move. I co-wrote this post to debunk why.

This post is another example of my experience writing product marketing content to drive awareness and adoption.

In this post, I helped employers master the art of messaging underrepresented students with inclusive outreach tips.

In this post, I chronicle the signifance of tapping into lesser-known MSIs to grow your recruiting funnel.

30 million Americans are expected to retire in the next decade. This post explains how Gen Z can ensure workforce continuity.

Team Handshake responded to digital transformation with this product, which I lead product marketing for.

With the shift to remote, employers started offering virtual internships. I wrote how they created memorable experiences.

This post was part of a quick-response series that helped teams navigate remote or hybrid.

While some employers scaled back on internships during the pandemic, we wrote about the benefits of micro-internships.

One of Handshake’s top posts that helped grow the blog included tips to help recruiters save time on campus.

A key tenet of my content marketing strategy at Handshake was to complement each blog with a downloadable guide.

My first product launch at Handshake in 2019 included a detailed landing page, which I created in days (see below).

At VolunteerMatch, I’d partner with other nonprofits and contribute content, like this piece for Giving Compass.

My first post for VolunteerMatch X Giving Compass, a platform to help donors learn about issues and get involved.

As a scrappy team of 3 marketers back in 2019, I took initiative to create a product landing page to amplify our biggest release — and throttle pipeline and website conversions.

I created and led our inaugural awards program and marketing campaign, which celebrated 120 of the most legendary employers inspiring tomorrow’s leaders today.

In its second year, we up-leveled the campaign to include more exciting activations like swag, year-round spotlights and celebrations, non-winner enablement, and more.

In this section, you’ll find a collection of case studies I’ve written for various employers. Click on each link to read more.

Benchling provides a cloud-based platform that allows scientists to design, analyze, and share experiments, and manage their research data and workflows.

Equitable Advisors offers financial services and solutions to help clients achieve their financial goals, with a focus on retirement planning and investment management.

Equitable Advisors offers financial services and solutions to help clients achieve their financial goals, with a focus on retirement planning and investment management.

Under Armour manufactures performance apparel, footwear, and accessories designed to empower athletes everywhere, with a focus on innovation and technology.

Amgen is a biotechnology company that focuses on developing and manufacturing human therapeutics to treat serious illnesses and improve patient outcomes.

Kraft Heinz is a multinational food company that produces and markets a wide range of packaged food products, including condiments, snacks, beverages, and frozen meals.

Box offers a cloud content management and file sharing platform that enables individuals and businesses to store, share, and access files from anywhere.

M&T Bank is a financial institution that offers a range of banking and financial services to individuals, businesses, and institutions.

Addison Group is a professional services firm that offers staffing and recruitment solutions, helping businesses find top talent across various industries.

This global fast-food chain that serves burgers, fries, and other fast-food items at affordable prices needs no introduction. Its franchise model operates in over 100 countries.

Epic develops software for healthcare organizations to improve patient care, clinical workflows, and research through electronic health records and other tools.

At Knoetic, I produced a three-part webinar series on the trends and challenges that are top of mind for CPOs today.

I produced content for several keynote and breakout sessions for Handshake’s first annual multi-sided conference.

In Handshake’s first-ever annual employer conference, I had the distinction of leading nearly all of the content production.

I created and oversaw content from start to finish for Handshake’s virtual fair product launch event.

I quickly and effectively turned around content for a 3-part webinar series on pivoting to digital during the pandemic.

I developed compelling content and wrote persuasive Q&As for a series of high-level virtual wine tastings.

Although this asset was recently reskinned, I produced the first version which became our #1 downloaded piece of content and a top performer on paid and organic channels.

Handshake Advocates enables recruiters to invite company representatives into the recruiting process. In this playbook, we document how employers can benefit from it.

This resourceful guide quickly became one of our top downloads, thanks to its breadth, thought leadership, and list of applicable colleges to partner with.

For this playbook, I put on my product marketing hat on to produce a step-by-step prospect and customer-facing guide for adopting Handshake's new virtual events feature.

During the early days of the pandemic, we quickly assembled a helpful and holistic guide for recruiters to reach their goals using Handshake while working remotely.

Hosting career fairs is one of the most promising initiatives in campus recruiting. We wrote this playbook to guide prospects and customers on how to optimize fairs in Handshake.

Leading up to the fall — the busiest campus recruiting season of the year — I put together a checklist to help employers stay on top of planning (and stand out at a career fair).

Accompanying my wide range of writing skills, I put together this datasheet to help illustrate a key Handshake value proposition — recruiting with a lens on DEI&B.

This punchy and infographic-heavy whitepaper detailed the breadth of Handshake’s STEM talent and included tips for how employers can engage them.

At Handshake, I regularly ghostwrote thought leadership pieces for executives — including this article in Quartz.

As VolunteerMatch's official spokesperson, I publicized ways do-gooders can explore their passions with a cause.

In this article, I shared real stories from volunteers in VolunteerMatch’s network to help inspire others to get started.

As a result of the 2016 presidential election, VolunteerMatch experienced a surge in traffic. In this article, I share why.

As VolunteerMatch’s spokesperson, I regularly contributed to thought leadership on behalf of the organization.

Another article I ghostwrote at Handshake offered annual predictions based on lessons and learnings from 2019.

Over 2,500 people leaders weighed in on the trends that were top of mind for them in 2022—and how they leveraged Knoetic’s community to address them.

In this report, I explored how early-career job seekers form connections beyond preexisting relationships and produced vignettes to help illustrate the story.

In another report I led at Handshake, we explored the demographics most impacted by virtual recruiting—and found some pretty interesting results.

In Handshake’s third annual report (the second I led), I covered the latest trends shaping early talent's job search in the era of virtual school, work, and play.

One of my proudest works involved partnering with our insights team to uncover trends from Handshake’s network.

Preceding our more comprehensive Handshake Network Trends report on the same topic, I produced this infographic to illustrate the impact of our new virtual events product.

Doubling down on the success of our annual reports, I produced a piece on the skills of Gen Z women in tech and the values they seek in a future employer.

The first report I worked on at Handshake provided a rare glimpse into the job and networking preferences of Gen Z and resulted in extended thought leadership.

At Handshake, I produced a series of student and employer vignettes to accompany a press-worthy report launch.

I also produced a series of Handshake customer videos for recruiting leaders at HubSpot, Raymond James, and more.

To amplify the impact of our campaign launch announcement, I led the production of this animated video.

I produced a series of quick tip-style videos in collaboration with our social media manager and exclusively for LinkedIn.

Another Handshake production I led teased speakers, content, and reasons to join for our upcoming employer conference.

I was the mastermind behind this product explainer, which uses candy to illustrate VolunteerMatch’s network.

I also led the production of this stop-motion video for our social media campaign launch with #GivingTuesday.

This “Billy on the Street”-style production quizzes passerbys on their knowledge of sharks for Discovery’s Shark Week.