CREATIVE marketing strategist & storyteller

Meet Basil, your marketing partner blending human expertise with AI-driven strategies, helping startups and businesses elevate their content and brand presence.

With a decade of experience fueling content, Basil has led and grown content marketing teams at leading startups — from Series A to F.

Companies i’ve worked with

How I Help

  • Content Marketing 📝

    Data-driven, targeted content plans and engaging content, including eBooks, blogs, case studies, and more that capture attention, inform, and inspire action.

  • SEO & Keyword Strategy 🔍

    Maximize your online visibility with strategic keyword research, on-page optimization, and content planning that drives a surge of organic traffic.

  • Branding & Messaging 🎨

    Make your mark with a powerful brand identity, expert guidance on tone, and messaging that resonates, setting you apart in a crowded marketplace.

  • AI-Powered Content 🤖

    Leverage AI to optimize content creation, ensuring your message captivates the right audience and drives conversions.

  • Webinar & Event Content 🎤

    Hold the spotlight! Engaging slides, talking points, and panel Q&As ensure your event experience leaves a lasting impression from start to finish.

  • Other Marketing Services 📈

    From email marketing to social media marketing, and more, expand your marketing reach with a comprehensive suite of services tailored to your needs.

"Basil is an exceptional marketing strategist, leader, and true ‘jack of all trades.’ He's one of the few people I will look to bring with me whenever I start a new gig :)"

—Kristen Ribero, Senior Director of Corporate Marketing, Handshake

"Basil's impressive ability to create compelling, engaging content made him a valuable team player."

—Bree von Faith, VP of Marketing and Communications, San Jose Downtown Association

"A creative communications project manager with a knack for engaging content and multimedia."

—Kate Rezucha Dreger, Executive and Internal Communications Manager, Google

Get to
Know Me

I'm a creative marketing leader with 10 years of experience, blending storytelling, data-driven insights, and design to create memorable campaigns. My work spans B2B, corporate, and nonprofit sectors, with a focus on content strategy and community engagement.

I recently served as the Founding Marketing Director at Knoetic, securing a spot on LinkedIn's Top Startups 2023 list. Previously, I scaled Handshake's content marketing team, launching campaigns that generated millions in revenue, and helped nonprofits and volunteers at VolunteerMatch.

My journey began in Beirut at the Carnegie Endowment, coordinating high-profile events and collaborating with the press. Later, I engaged 3,500 employees as a Communications Specialist at Esurance.

I hold a BA in Global Affairs and a minor in global economy and management from George Mason University. In my free time, I love hiking, museum visits, binge-watching Netflix, and giving back to my community.

Open to new opportunities and collaborations — let's connect and create something special together!

Let’s Connect